Hotel Distribution ManagementAre You Getting Your Market Share?
Hotel Distribution Management is about how to get your hotel's rates and information to markets and platforms where your target audience searches for accommodations - whether hotels in Jamaica, vacation in the Caribbean, holiday in Montego Bay - or your specific travel destination Your hotel's website or staff cannot be everything to every guest, hence, the focus should be on finding and using supporting channels of distribution based on market segments where your customers exist. BITSolutions with over 15 years experience, knowledge and successes in making it happen for it's clients, will assist you to reach targeted consumers looking for 'great value', guests who will book a room but is 'price-driven' or help you find those with other considerations.
Your hotel's partnership with OTAs and other distibution channels works, but not all partnerships are equal nor provide the same outcome or results. It takes time to evaluate and develop these relationships, and takes a lot of effort in forming great partnerships - the fact is, the more you put in, the more you stand to gain. Our team at BITSolution has already established close relationship with key distribution partners and stand ready to work these relationships for you. Yes, sometimes you just have to leave some things to the experts, it helps you to stay focus on other elements of your business.
Distribution through online travel agencies (Expedia.com, Orbitz.com, Bookit.com or Booking.com), GDS platforms such as Sabre, Galileo, Worldspan or Amadeus or other Internet Distribution Systems (IDS), are often seen as the least profitable channel, but it is how you management the process as OTAs, GDS platforms and IDS are among the best ways to reaching a wider and diversified brand of customers.
- Load and Manage Hotel Rates
- Hotel Room Rate Distribution
- Room Inventory Management
- Manage Central Reservation Systems
- OTAs Contract Negotiations and Set-up
- Expert Channel Management
- Extranet Management and Reporting
- Marketing Collateral Design
- Electronic Distribution
- Rate Channel Management
- Link Partnership Strategies
Hotel Distribution Strategy: Getting Your Market Share
As you seek to increase direct online bookings via your website, you should ensure that it resonate with guests too. Your website booking engine should be simple and easy to use by visitors, allow your customer to book in just a few clicks and most importantly, the booking process must give confidence to the user at various stages. BITSolution will guide you on the best practices to achieve a satisfactory online experience for your guests, remove the guessing game from the booking process to offering security to visitors to your websites.
If you do not have a hotel booking engine on your marketing website, BITSolutions will research, recommend, implement an online booking solution that is suitable for you and offer extranet management services to support.
A distribution strategies must be a part of your online marketing efforts and Online Travel Agencies is a proven way of reaching a wider audience to improving your hotel market share. However, having the right OTA as partner is crucial to your success - BITSolutions will get you the partners that will be a good fit for your business, especially with so many options available, you will need the expert knowledge that will negotiate the best agreement for your hotel.
With over 15 years combined experience and knowledge in online marketing and revenue management, rest assured that the BITSolutions will place you in the right company, manage room availability, advise on best revenue management practices, load and manage your rates and information.
If you hotel is not connected to the Global Distribution Systems (GDS), you are missing out in reaching a network of over 650,000+ travel agents and travel professionals worldwide. Modern travel technology works for your while you sleep and an integration of the GDS, the OTAs and your marketing website does exactly that.
In short, we will work with your GDS or IDS provider to ensure you get the best value for your money from the following services.
- Linked to GDS worldwide and travel websites
- Email notifications for confirmed bookings.
- Offering full GDS support and maintenance
- Support your business development strategy
- Revenue management for optimum results
- Strategic Marketing and distribution plan
- Inclusion in marketing programs worldwide